Portfolio
My Expertise
Welcome to my portfolio, a curated showcase of my work across the global fashion, media, and cultural diplomacy industries. Over the past 18 years, I have collaborated with prestigious global fashion brands, successfully launched media ventures in different countries, and led impactful projects that bridge creativity, business, and culture.
With a proven track record of delivering results, Fashion Consulting Group has spearheaded transformative projects for globally recognised brands. Ana Varava also launched major international media publications, like L’Officiel in Austria, and was a head of L’Officiel in Ukraine for 14 years, as well as consulted launch of ELLE in Uzbekistan. As a practice leader, she was involved in high-profile cultural and diplomatic events.
From international fashion shows to educational seminars and startup mentorship, our holistic approach combines creativity, strategy, and execution to ensure every project is a success.
L'Officiel Ukraine
As Editor-in-Chief and head of L’Officiel in Ukraine, for 14 years, with a strong team, I elevated and developed a brand in Ukraine into profitable, well-recognised and authoritative media international and local brands wanted to work with. Innovative and up-to-date editorial direction, strategic partnership and brand activation initiatives were a core for that. First international fashion shows, as well as educational seminars in partnership with Istituto Marangoni, L’Officiel Awards and numerous groundbreaking projects took part under my initiative in Ukraine.
L'Officiel Austria
As CVO and Editor-in-Chief, I launched international fashion magazine L’Officiel in Austria, followed by the first haute couture fashion show in Austria under L’Officiel Austria initiative. A pivotal role was played in crafting the brand’s identity and visual language, aligning it with both the magazine’s global prestige and Austria’s unique cultural context. The whole process starting from license agreement, to team formation and management, brand’s representation and integration to the market, its narrative and editorial content, understanding market demand, audience engagement, and the balance of modern trends with timeless fashion, as well as co-branding activities – was curated by me.
Head of PR and Communication
As Head of PR and Communication at TAMARA COMOLLI, international German-based fine jewellery brand, I played a central role in shaping the brand’s public image and driving its communication strategies. I oversaw the development and execution of comprehensive PR campaigns, ensuring that the brand’s luxury identity and values were effectively conveyed to both global and local audience. Moreover I led inner and outer communication in the company in EU and the USA. My expertise in fashion and lifestyles communications allowed to build strong relationships with key media outlets, reposition and elevate the brand, that highlighted the brand’s unique blend of timeless, elegance and modern sophistication. My role, along with the whole marketing team, included managing product launches, brand’s events and collaboration, digital, print and social media activities, where tailored communications resonated deeply with the brand’s target audience on different markets, solidifying TAMARA COMOLLI’s unique position in fine jewellery world.
Cultural and Fashion Diplomacy
We specialise in consulting and creating impactful initiatives that connect cultures, highlight sustainability, and foster meaningful collaborations. Having worked with governments, organisations, and brands to deliver powerful diplomatic and cultural initiatives, lots of projects were successfully realised including cross-cultural fashion industry research on the economic contribution of the fashion industry, presented at the Creative Ukraine International Forum and linked to EU case studies; Ukrainian Power as a printed special edition dedicated to prominent Ukrainian women, showcasing the nation’s positive image worldwide; sustainable fashion advocacy, presenting Ukrainian sustainable fashion at Dutch Design Week and hosted Ukraine-Netherlands webinars on sustainable collaborations; international showcases, presented Ukrainian brands at global cultural events in Greece, combining charity and diplomacy, as well as fulfilling business missions in Italy, Germany and other countries of EU.
We offer tailored solutions to clients looking to replicate or adapt these successful formats for their own needs.
Summary
18 years of work in international fashion and media business that reflects a dynamic portfolio at the intersection of fashion, media, and cultural diplomacy. All those groundbreaking projects combine creativity, business acumen, and cultural impact. From managing high-profile media brands to advising fashion startups and spearheading global cultural initiatives, my work showcases a diverse range of achievements and international expertise. The portfolio exemplifies my ability to bridge the worlds of fashion, business, and culture, delivering tailored solutions that inspire, innovate, and create lasting impact.